When the clock struck midnight, you promised yourself to start working out, attend church more often and make a point of going outside your comfort zone. With a new year, of course, comes new year resolutions.
But new year resolutions just aren’t about personal goals. You should also set some resolutions for your small business. By being proactive about these goals, you can make 2014 a great year for your small business.
Commit To Technology
It’s easy to get carried away with various technologies — software, apps, hardware, etc. — when running your small business. There can come a moment, however, where too much technology is slowing you down. That’s why it’s important to commit to only the technology your business truly needs.
Some easy ways of doing that: Get everyone using the same type of email system, make sure your accounting software is working to its fullest ability (there are plenty of features when it comes to these software solutions) and find the best mobile device apps that help your business run as smooth as possible.
Do a spring cleaning on your current technology and really decide what’s helping your business move forward efficiently.
Don’t Just Digitally Connect With Customers
Technology is great, but nothing beats an eye-to-eye handshake. For 2014, make a point of seeing your customers face-to-face more often. Customer service is a critical component to whether or not a customer returns to do business with you. By making the effort to say, “Thanks for the business,” you’re showing that customer that you’re truly passionate about your business and appreciate the support.
The next time a client orders a product, instead of having a delivery guy send it over, or have it mailed through a postal service, deliver it yourself. Ask if the customer has any suggestions and questions. A little effort goes a long way.
Recommit To Social Media
Whether you have tens of thousands of fans on Facebook or just a couple hundred on Twitter, everyone needs to take a few steps back from their small business’ social media accounts and examine what’s working and what isn’t.
Are you posting too much? Not posting enough? Are you on all the networks? Maybe you Pinterest or Instagram this year. When it comes to social media, your potential customers are everywhere, so you need to be to.
And because social media is such a fast, changing world, it’s important to at least be familiar with all of the major networks out there today. No one thought Twitter’s micro-blogging platform would take off, but today’s it’s one of the top used networks on the Internet.
Reinvent Your Marketing Efforts
Your small business likely has its go-to advertising preferences, be it print or digital, or a combination of the two. Constantly ask yourself: Is there more that I can do? Can I innovate to get my brand in front of more eyeballs?
In the digital world, everything is measurable, so make sure to examine how your ads performed in the past year and then re-evaluate what you can do to improve those numbers.