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Steve Jobs: On the Death of a Visionary

| Blog | October 7, 2011

Steve Jobs

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” – Steve Jobs (1955-2011)

I recently lost my brother. He was 31 and it was completely unexpected. Every day since his passing has been a test for me; some days I’m fine, other days I can’t stop crying. Yesterday was particularly difficult, but I stayed busy and kept my mind off of thoughts of him. I dreaded going home because it would mean time to sit and think and remember.

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1594 total views, 3 today

Engaging Vs. Targeting: 5 Keys to Understanding the New Consumer

| Blog | September 29, 2011

Mobile phone subscribers per 100 inhabitants 1997-2007 ITU

There has been a fundamental shift in the way that companies are viewing their customers in the Digital Age. Targeting customers in an attempt to entice them to buy your products based on a slick presentation has been replaced with engaging customers in conversation and emphasizing the reliability of the brand and the products and services they offer. Creating a relationship with consumers has trumped flashy advertising, because consumers have become more aware of the pros and cons of various companies and their offerings and they have more resources available that they can use to evaluate them.

1. Mobile devices

The prevalence of Internet-connected mobile devices makes it easy for consumers to check out businesses or products on the go, allowing them to research their options while they’re at the store, standing in front of two products from different companies. Mobile device users can visit manufacturers’ websites or use them to access the other resources on this list, aggregating all of the information available to them.

Mobile phone subscribers per 100 inhabitants 1997-2007 ITU

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1824 total views, 1 today

Why is Google Good for Small Business?

| Blog | September 27, 2011


Google’s hearing before Congress last week brought to light a number of pressing topics about the future of information control, and the power it has over commerce. During the three-hour event, executive officer Eric Schmidt responded to Senators’ questions on a range of topics including anti-competitive practicescuisine and horse-racing.

An entire section of the hearing was centered around Google’s effect on small business. When asked what Google could be doing better to promote small business, Schmidt responded that he’s, “always interested in creating better platforms for innovation.” He pointed to Google’s mobile operating system, Android. “The number of opportunities for companies to build new mobile apps is exciting. We could invest a lot more money in developer support, in platform support.” 

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1854 total views, 3 today

Email Marketing’s Role in Establishing Brands

| Blog | September 6, 2011

Email Marketing

Some of the largest and most successful brands in the world still use email marketing to drive sales. People subscribe to receive emails from companies like Walmart, Target, Amazon or even Gap to receive information about in-store promotions and online deals.

If you’re a new business looking to establish a brand, a following and a reputation, giving email a second chance could be your key to growing into a flourishing company.

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1782 total views, 2 today

Consider the Cloud: Trouble-Shooting Hardware Decisions During the Shift to Cloud-Computing

| Blog | August 16, 2011

Embrace the Cloud

Cloud computing is the current hot topic in the IT world, with good reason. The cloud offers benefits to IT managers, by not requiring them to support physical hardware and removing their need to anticipate capacity problems. Enhanced collaborative tools, like Microsoft’s Sharepoint, leverage the power of the cloud to connect users and allow them to work on projects together without having to trade file updates via email. Even with all the benefits that cloud computing provides, it will take several years for most companies to switch over to the cloud for most of their business needs and, even then, most companies will likely retain some dedicated servers for critical development and sensitive data storage. While making the switch to the cloud, companies will need to explore the differences between, and relative benefits of, private and public cloud resources as well as the merits of a hybrid solution.

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1981 total views, 1 today

Referrals: Your Best Clients Yet

| Blog | February 1, 2011

Referrals: Your Best Clients

This insightful article is from our Premiere Sponsor, Sequoia Legal Marketing, who develop and market search-engine friendly websites for the highly competitive legal industry.

Getting your first client will seem like the hardest challenge when starting a new business. By the time you launch your business, you should already have the word out among family and friends to let them
know you will be looking for new clients. Don’t just ‘hint’ that you want clients – ask for a referral! Consider writing a letter or hosting a dinner or cocktail party for your friends and neighbors. Let them know what service or product you offer and consider giving a “friends and family” discount to those who refer you new clients and for the new clients themselves. Customers who are likely to buy your product or service will undoubtedly at least try your business if they have a financial incentive to do so.

Referrals: Your Best Clients

When you are servicing your first clients, remember that each relationship you build will bring you more business. Let your customers know that you appreciate their business. If a client offers you a compliment on your start-up, say “thank you, I hope you’ll let your friends know you enjoyed your service here.” By planting this seed, people are more likely to remember your business the next time a friend asks for a recommendation on a great new restaurant or for low-priced printing services.

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29130 total views, 26 today

Competitor Analysis and Research; Fast, Easy and Free!

| Blog | January 23, 2011


All business owners should be aware about data available publicly and how to gain competitive insights and business intelligence from this information. So here are tools and methods for researching and analyzing important public performance data about your competitor’s website FAST and for FREE! There are even some wonderful tools to make the process EASY, so don’t miss the conclusion.

How Much Traffic/Visitors Does Your Competitor’s Website Receive?


Traffic numbers from Compete.com are much more accurate than many people believe. They are not exact, but generally speaking they are in the acceptable range and get trends well also. So you can tell the difference between a site that gets 10 million visits per month and a site that gets 10 thousand. Google Ad Planner and Quantcast have similar estimates but can also give you the REAL traffic numbers on a site if the site owner is using the system and made the data public.

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26146 total views, 11 today

Why Large Corporations & Businesses Need Virtual Data Rooms?

| Blog | January 2, 2011

Merrill DataSite

Here is an article from our Premiere Sponsor, Merrill DataSite, who provide completely secure online Virtual Data Room (VDR) solutions that efficiently houses critical business information.

While many believed the “electronic age” would greatly reduce hard copies of documents, in reality, paperwork has greatly increased. Nowhere is this more true than in the M&A market where keeping proper paper trails are the keys to success. This is where a virtual data room can help mange M&A documentation.

What is a Virtual Data Room?

A virtual data room (VDR) is an online repository of information and data that is used for both storing and distribution of documentation. A virtual data room is often utilized to facilitate the due diligence process during any M&A transaction. Historically, the due diligence process took place in a physical location for document disclosure. Today, virtual data rooms are now used over a physical location to help ensure security, save money, travel time and improve efficiency.

The Use of a Virtual Data Room in M&A Transactions

The use of a virtual data room is a much more efficient way to proceed with all that is involved with an M&A transaction. This virtual “location” allows those involved in the transaction secure access to all the documentation associated with the M&A process, regardless of their physical location. A virtual data room also ensures confidentiality throughout the entire process, as well as document accessibility in a controlled environment.

Merrill DataSite

If documents are shared conventionally in a physical data room, while all security best practices are surely implemented, the potential for security breaches still exist. Additionally, utilizing a physical data room can be time consuming, since one bidder team can access the data room at a time in most situations. If a physical data room is used, it also means that those involved in the due diligence process will need to travel to the data room’s location, thus wasting travel time and money.

When a virtual data room is used in lieu of a physical data room, individuals can access information simultaneously from any location. Security and confidentially is maintained and wasted travel time is greatly diminished. Additionally, the data can be accessed any time, day or night, from anywhere in the world.

Ultimately, when a virtual data room is utilized, travel time and costs are reduced and secure document accessibility is improved over the use of a physical data room. This can speed up the due diligence process and help complete the M&A transaction quicker than using a physical data room.

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21340 total views, 8 today

What You Should Know About Starting a New Business

| Blog | December 7, 2010

Embrace Technology

With the global economic uncertainty and poor job market, many people are turning to their own business ideas. Hence, “Startups” have become a source for supplemental income and the chance at a big time payout. While its true only a few small businesses will be wildly successful, its a common fallacy that over 80% of businesses fail in the first few years according to the US Dept. of Labor. In fact, “More entrepreneurs launched new businesses in 2009 than at any other time in the past 14 years, according to a study released… (in May of 2010 by the Kauffman Foundation).”

So we are here to say, “YES, YOU CAN DO IT!!!”



Most people never take the plunge. If you have a good idea for a new invention, product or service then stop hiding it from the world. Modern technology has empowered the small business owner like no other time in history. From concept development, manufacturing, computer aided design, process management, project management, rapid prototyping, focus grouping, business intelligence, super granular analytics, viral marketing, social media marketing and the list continues…

Free and cheap ways exist to get almost anything done RIGHT NOW! Learn to embrace new technology.

Embrace Technology

Its always wise to do your research first, Google can provide you a decent answer to mostly anything. Be sure to take your advice from reputable sources.

Once your research phase has completed, develop a strategic business plan, make decisions based on facts and not emotions, and set goals.

Getting expert opinions and analysis is always a good tactic. Keep an open mind but be cautious before taking a blind plunge based on any one persons advice.

“Always be testing,” and set up alerts in your respective systems where possible, so you can respond quickly to massive spikes or dips in key data streams. Important data streams to monitor usually include your sales per hour, visits per hour, call per hour and so forth.

Consider finding an investment partner or venture capital;



Work Smarter, Not Harder

Also remember to calculate the “opportunity cost,” your investment is not just money, its also time, a commodity far more precious than money. Running “Lean and Mean” is necessary for survival in the business world and seems to be the law of the jungle too!

Free & Cheap Tools for Small Businesses & Getting Exposure…

Plan for Success!

The free options for record keeping & bookeeping software are wonderful so get your accounting in a system before the IRS agents haul you in for tax evasion or even harsher civil and criminal penalties. There are many free tools for small businesses (see also: http://www.smbceo.com/free-small-business-tools/) these days that rival enterprise technology so it always pays to be on top of new developments. Change is the only thing constant in the universe, so learn to embrace it.

Other important decisions include things like getting most possible exposure and brand awareness for your budget. Cheap and effective ways to do this include EBAY.com, Amazon.com, Search Marketing, CJ.com, Google Local Ads, Ads on Local Blogs, Ads in Local Newspapers, Radio, Facebook Ads, Twitter Ads, Location Based Coupon Sites, Mobile Directories and the list grows bigger by the day because of inventors just like YOU! So get in the game, “Nothing Risked, Nothing Gained.”

No matter what type of business you decide to start up, you will only be successful if you are committed and have a good plan. Price your products competitively and always offer and be afraid to take a small risk on innovation. Some of the greatest companies were built on a small innovations.

Lastly, always strive to provide good customer service in order to facilitate brand loyalty and word of mouth marketing. If you make a customer happy, they will come back for more, and eventually bring a friend. On the other hand, one bad customer may be worth more than ten good customers because they could be pointing out holes in your defense, so listen carefully to their criticisms and adjust tactics.

by Marc Beharry

101105 total views, 17 today

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