All business owners should be aware about data available publicly and how to gain competitive insights and business intelligence from this information. So here are tools and methods for researching and analyzing important public performance data about your competitor’s website FAST and for FREE! There are even some wonderful tools to make the process EASY, so don’t miss the conclusion.
How Much Traffic/Visitors Does Your Competitor’s Website Receive?
Traffic numbers from Compete.com are much more accurate than many people believe. They are not exact, but generally speaking they are in the acceptable range and get trends well also. So you can tell the difference between a site that gets 10 million visits per month and a site that gets 10 thousand. Google Ad Planner and Quantcast have similar estimates but can also give you the REAL traffic numbers on a site if the site owner is using the system and made the data public.