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Referrals: Your Best Clients Yet

| Blog | February 1, 2011

Referrals: Your Best Clients

This insightful article is from our Premiere Sponsor, Sequoia Legal Marketing, who develop and market search-engine friendly websites for the highly competitive legal industry.

Getting your first client will seem like the hardest challenge when starting a new business. By the time you launch your business, you should already have the word out among family and friends to let them
know you will be looking for new clients. Don’t just ‘hint’ that you want clients – ask for a referral! Consider writing a letter or hosting a dinner or cocktail party for your friends and neighbors. Let them know what service or product you offer and consider giving a “friends and family” discount to those who refer you new clients and for the new clients themselves. Customers who are likely to buy your product or service will undoubtedly at least try your business if they have a financial incentive to do so.

Referrals: Your Best Clients

When you are servicing your first clients, remember that each relationship you build will bring you more business. Let your customers know that you appreciate their business. If a client offers you a compliment on your start-up, say “thank you, I hope you’ll let your friends know you enjoyed your service here.” By planting this seed, people are more likely to remember your business the next time a friend asks for a recommendation on a great new restaurant or for low-priced printing services.

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