Online giveaways are great for consumers and businesses to connect because once the potential customer “Likes” your Facebook page they will likely see many of the status updates or promos you send out several times per week. An email newsletter, in comparison, usually takes considerable more effort to send out multiple times per week. In addition, social media giveaways on Twitter and Facebook have the potential to go viral if people deem it worthy enough to share with their friends.
Examples of Companies Using Facebook Giveaways
Monthly Giveaway for an Oreck XL: This promotional offer from VacuumCleaners.net awards monthly winners with an Oreck XL Classic Upright valued at $349. And the process is kept super simple so visitors just have to “Like” the page and fill out a tiny entry form.
Giveaway Facebook Page: http://www.facebook.com/pages/VacuumCleanersnet/174020422705570?sk=app_197602066931325
Allu Skin Therapy Weekly Facebook Giveaway: This company makes a natural facial cream used to restore the youthful appearance of the skin. They are spreading the word fast by holding a Weekly Facebook Giveaway in addition to several other promotions like random giveaways to twitter followers. Free trials for consumers to test the product at no risk. Existing customers may sign up to the “Be the New Face of Allu Photo Contest,” where the winner becomes the new model for upcoming promotions. Photo and video contests are excellent because they build up User Generated Content and empower brand advocates to spread the word about your products or services.
Facebook Giveaway Page: http://www.facebook.com/AlluSkincare?sk=app_19760206693132
Facebook Giveaway Page: http://www.facebook.com/IsntSheLovelyStore?sk=app_197602066931325
Facebook and social media giveaways are excellent marketing tools for SMBs and consumers are more apt to support and remain loyal to brands when they have a good incentive besides hearing about your boring company news. The benefits are instant, can be viral and definitely last for years. So empower your fans to spread the word about your business and remember not bore them with constant promotional status updates. Keep it entertaining.
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